About Us

JIC offers media training for corporate clients, NHS trusts in the UK, academic institutions, charities and voluntary bodies. Our trainers have extensive experience in healthcare, either as journalists or media trainers or both. Our programmes
cover: -

· TV, print and radio interviews
· Developing and delivering key messages
· Communication strategy
· Presentation skills
· Making the most of press conferences
· In-house PR training
· Crisis management
· Medical Journalism
· Report writing
· Developing writing skills

Above all else, we emphasize that you must be clear about your message - good or bad - and get it across simply and quickly. You may want to say a lot, but you may be competing for air time or column inches against David Beckham; the death of a cult comedian; an earth tremor in China; a financial tremor in the city… The daily news flow into any major newspaper or TV station would fill several large novels.

"I have made this letter longer than usual only because I have not had time to make it shorter". Pascal (1623-1662), mathematician (inventor of the first digital calculator), philosopher and pioneer of the soundbite.